Well,it may only be Spring, but my mind is
already focussing on the summer, and Interlend 2014 in Bonnie Scotland!
The conference looks like being a cracker, with something
for everyone. Most excitingly of all, we
have none other than Antony Brewerton of Warwick University as Keynote. He will be addressing the subject of Branding
your Library, which I’m sure will encompass some ideas on how to market
individual services. Besides being a Chartered librarian, Antony is also a
qualified marketer and member of the Chartered
Institute of Marketing.With the title, Northern Exposure: Marketing & Bench Marking for the Future, we are naturally following the Marketing theme, with additional contributions from Kay Grieves (she of the 7 step marketing toolkit), and Alice Moore, Performance and Business analyst at the British Library.